DESIGN THAT GOES THE DISTANCE

Last Tuesday we headed to the National Portrait Gallery for the DBA Effectiveness Awards, where we were proud to pick up a Silver Award for our work with TRIBE.

The DBA Awards set the benchmark for our industry, celebrating design that drives commercial impact and proving the true value of design to business.

Through our partnership with TRIBE, we’ve delivered some meaningful results:

• TRIBE has become one of the fastest-growing brands in the functional snacking category following the redesign, with value sales up 127%.

• The redesigned core range packaging, alongside a new product launch, resonated with shoppers and built retailer confidence, helping increase distribution by 63% in just six months.

• Since the redesign, TRIBE has awarded over £90,000 in grants, supporting survivors of human trafficking.

• In 2025, a TRIBE bar was purchased every four seconds.

It’s always a pleasure collaborating with the TRIBE team, and the brand is on a strong trajectory heading into 2026.

You can read our Silver-winning paper in full here: https://effectivedesign.org.uk/winners/2026/silver/tribe-redesign

Winners 2026/ | DBA: Design Effectiveness Awards